Sportsgaywear is a cloth brand that is focusing on the sports-gay lifestyle and catering exclusively to the gay men clubwear and sports fetish scene. I wanted to give a bold, muscular and minimal style to the brand without making it vulgar. My inspiration was the Berlin techno scene.
Photo credits: Ceren Senar
Styling and art direction: Markela Bgiala
Promotional print flyers.
Promotional flyers for facebook and instagram.
Poster for the pop up shop and Facebook event flyer.