Koffeeland is a new coffee chain in Scopje, Bulgaria.
The challenge was to create a brand that is approachable, fun, young, enthusiastic and confident.
The concept of the logo came from the sun rise which symbolizes the morning coffee we all need to start our day but also from the sunset since the operation of the coffee shops will be 8am to 9pm.
The letters are in small cap to make it look friendlier but still strong and confident.
The colors are balancing between fun / serious and masculine / feminine. These colors are memorable and easy to recognize because of their contrast and tone.